S1 Management


S1 Management

The Management Study Program at Nahdlatul Ulama University Yogyakarta has a vision to be professional and entrepreneurial in the Tri Dharma of Higher Education in the field of business management at the national and international levels based on the values of Ahlusunnah Wal Jama’ah An-Nahdliyah in 2030. By focusing on becoming professionals and santripreneurs designed to develop abilities and skills in the field of management by considering Islamic values. The Management Study Program aims to produce graduates who are able to manage businesses by combining modern management principles with Islamic values. In the curriculum of UNU Yogyakarta Management Study Program, students will learn various aspects of management, such as marketing, finance, human resources, and business strategy. In addition, students will also learn about Islamic principles and how to apply them in managing a business. The concept of santripreneurship is also an important part of this study program, where students will be equipped with the skills to become successful entrepreneurs by considering Islamic values.

Thus, UNU Yogyakarta’s management study program offers a unique and innovative approach in developing management and entrepreneurship skills, so that graduates can become successful entrepreneurs and be able to build businesses that are in accordance with Islamic principles. The UNU Yogyakarta Management Study Program also makes a positive contribution to the development of the halal industry in Indonesia, so as to strengthen Indonesia’s position as a country with great potential in the halal industry.


Learning Outputs

  1. Able to understand technological developments that are useful in the business world.
  2. Able to formulate management functions (planning, organizing, preparing, implementing, directing, and controlling and evaluating) at the operational level in various types of organizations;
  3. Able to carry out organizational functions (marketing, operations, human resources, finance, and strategy) at the operational level in various types of organizations;
  4. Able to identify managerial problems and organizational functions at the operational level, and take appropriate solution actions based on alternatives developed, by applying entrepreneurial principles rooted in local wisdom;
  5. Able to contribute to the preparation of organizational strategic plans and translate strategic plans into organizational operational plans at the functional level;
  6. Able to make appropriate managerial decisions in various types of organizations at the operational level, based on data and information analysis in organizational functions;
  7. Able to conduct empirical studies and modeling using scientific methods in various types of organizations based on organizational functions;

Career Prospects

  1. Human Resources Manager
  2. Business Management Consultant
  3. Business Development Manager
  4. Digital Marketing Specialist
  5. Supply Chain Manager
  6. Investment Banker
  7. Management Analyst
  8. Business Consultant
  9. Entrepreneur
  10. Teacher

Success Story

The study of management is very broad, including human resource management (HRM), finance, marketing, supply-chain, and so on. The job prospects are also very numerous and varied. Currently, management is also inseparable from the rapid development of technology, one example is the emergence of a new field of management in the world of marketing, namely digital marketing. With digital marketing, the potential for selling an item will be greater. Another example is the emergence of the Airbnb application which is an application that facilitates the marketing management of private houses or apartments that can be rented by other parties. Want to learn about the latest trends in the world of management? Let’s join the Management Study Program at UNU Jogja!


Lecturer Profile

The following is the list of lecturers of S1 Management Study Program, Nahdlatul Ulama University Yogyakarta.